{"id":1907,"date":"2020-10-08T09:41:19","date_gmt":"2020-10-08T09:41:19","guid":{"rendered":"http:\/\/drop.bg\/?post_type=portfolio&#038;p=1907"},"modified":"2025-08-01T16:35:39","modified_gmt":"2025-08-01T16:35:39","slug":"sos-childrens-villages-bulgaria","status":"publish","type":"portfolio","link":"https:\/\/drop.bg\/?portfolio=sos-childrens-villages-bulgaria","title":{"rendered":"SOS Children\u2019s Villages Bulgaria \u2014 Brand &#038; Campaign Design"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]From concept to visual execution, I contributed to a key awareness campaign for SOS Children\u2019s Villages Bulgaria, supporting the organization\u2019s mission to provide caring, family-like environments for vulnerable children and youth.<\/p>\n<p> Project Scope &amp; Purpose<\/p>\n<ul>\n<li>Developed campaign visuals for partnership initiatives and fundraising efforts, including collaborations with Fornetti Bulgaria to support SOS programs.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>Aimed to strengthen brand visibility and emotional connection with the public, enhancing recognition of SOS\u2019s social impact across Bulgaria.<\/li>\n<\/ul>\n<p>\ufe0f Design Approach &amp; Responsibility<\/p>\n<ul>\n<li>Created a cohesive visual theme that reflected SOS\u2019s core values \u2013 empathy, support, and family integration. This included digital graphics, print posters, and branded materials for events and social media.<\/li>\n<li>Crafted layouts that prioritized legibility, emotional resonance, and alignment with SOS\u2019s visual identity guidelines.<\/li>\n<li>Coordinated with marketing teams, external agencies, and event organizers to deliver integrated design assets.<\/li>\n<\/ul>\n<p> Collaboration &amp; Outcomes<\/p>\n<ul>\n<li>Worked closely with SOS\u2019s internal stakeholders to ensure every design remained true to the organization\u2019s messaging and emotional tone.<\/li>\n<li>Produced materials used across digital platforms and physical events, contributing to fundraising success and public engagement.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>Helped elevate brand presence and foster trust among supporters, creating design solutions that communicated hope and inclusivity.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":1914,"menu_order":4,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-1907","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","types-branding","types-graphic","types-print","types-web"],"_links":{"self":[{"href":"https:\/\/drop.bg\/index.php?rest_route=\/wp\/v2\/portfolio\/1907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drop.bg\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/drop.bg\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/drop.bg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drop.bg\/index.php?rest_route=\/wp\/v2\/media\/1914"}],"wp:attachment":[{"href":"https:\/\/drop.bg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}