{"id":1800,"date":"2020-03-10T13:59:31","date_gmt":"2020-03-10T13:59:31","guid":{"rendered":"http:\/\/drop.bg\/?post_type=portfolio&#038;p=1800"},"modified":"2026-04-27T12:11:19","modified_gmt":"2026-04-27T12:11:19","slug":"brand-identity-for-bg-travel-agency","status":"publish","type":"portfolio","link":"https:\/\/drop.bg\/?portfolio=brand-identity-for-bg-travel-agency","title":{"rendered":"BG Travel agency"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<p data-start=\"128\" data-end=\"207\"><strong data-start=\"128\" data-end=\"148\">BG Travel Agency<\/strong><br data-start=\"148\" data-end=\"151\" \/><em data-start=\"151\" data-end=\"207\">Brand Identity, Concept, Illustration &amp; Graphic Design<\/em><\/p>\n<p data-start=\"209\" data-end=\"587\">BG Travel is a Sofia-based travel agency specializing in organizing unforgettable trips and experiences for children. Our work with BG Travel spanned the full spectrum of visual branding \u2014 from concept development and identity design to custom illustrations and cohesive graphic elements tailored to appeal to a younger audience while maintaining trust with parents and schools.<\/p>\n<p data-start=\"589\" data-end=\"868\">We crafted a playful yet professional visual language that reflects the agency\u2019s energetic spirit, sense of adventure, and focus on young travelers. Bright colors, friendly characters, and clean typography came together to form a brand identity that feels both safe and exciting.<\/p>\n<p data-start=\"870\" data-end=\"1002\">This project marks a long-lasting and rewarding collaboration with a passionate team committed to creating joyful journeys for kids.<\/p>\n<p data-start=\"1004\" data-end=\"1057\"><strong data-start=\"1004\" data-end=\"1015\">Client:<\/strong> BG Travel<br data-start=\"1025\" data-end=\"1028\" \/><strong data-start=\"1028\" data-end=\"1041\">Location:<\/strong> Sofia, Bulgaria<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":2039,"menu_order":3,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-1800","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","types-branding","types-graphic","types-logo-design","types-print","types-travel"],"_links":{"self":[{"href":"https:\/\/drop.bg\/index.php?rest_route=\/wp\/v2\/portfolio\/1800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drop.bg\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/drop.bg\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/drop.bg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drop.bg\/index.php?rest_route=\/wp\/v2\/media\/2039"}],"wp:attachment":[{"href":"https:\/\/drop.bg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}