From concept to visual execution, I contributed to a key awareness campaign for SOS Children’s Villages Bulgaria, supporting the organization’s mission to provide caring, family-like environments for vulnerable children and youth.
Project Scope & Purpose
- Developed campaign visuals for partnership initiatives and fundraising efforts, including collaborations with Fornetti Bulgaria to support SOS programs.
- Aimed to strengthen brand visibility and emotional connection with the public, enhancing recognition of SOS’s social impact across Bulgaria.
️ Design Approach & Responsibility
- Created a cohesive visual theme that reflected SOS’s core values – empathy, support, and family integration. This included digital graphics, print posters, and branded materials for events and social media.
- Crafted layouts that prioritized legibility, emotional resonance, and alignment with SOS’s visual identity guidelines.
- Coordinated with marketing teams, external agencies, and event organizers to deliver integrated design assets.
Collaboration & Outcomes
- Worked closely with SOS’s internal stakeholders to ensure every design remained true to the organization’s messaging and emotional tone.
- Produced materials used across digital platforms and physical events, contributing to fundraising success and public engagement.
- Helped elevate brand presence and foster trust among supporters, creating design solutions that communicated hope and inclusivity.